Your LinkedIn Profile Is Haemorrhaging £50K+ Annually

(Whilst You're Busy Pretending It Doesn't Matter)

You're genuinely brilliant at what you do.

Your clients tell you constantly.

Your work? Top tier. But when someone researches you on LinkedIn before a call?

Tumbleweed.

A profile that reads like a 2015 CV. Posts from three weeks ago with 14 likes (half from your mum, three from the team).

Positioning so generic you could be literally anyone.

Meanwhile, competitors with half your talent are closing six-figure deals, raising Series A, commanding £8K monthly retainers, because they stopped being invisible.

The gap between what you've built and what people see when they Google you? That's costing you real money. Every single day.

________________

Let's Stop Bullshitting Each Other

Investors back founders they believe in. Clients hire consultants they've heard of. Top talent joins leaders who look established.

Nobody's evaluating your actual expertise. They're judging your LinkedIn profile. And right now, yours is saying: "I haven't figured this out yet."

Look, I've spent 20+ years in marketing. Agency trenches. Corporate politics. Specialised consultancy. I've reverse-engineered billion-dollar brands and rebuilt them in authentic voices that actually convert. Here's what I know for certain: your expertise is worthless if nobody knows you exist.

You don't have a product problem. You have an online idea problem. You haven't articulated the one spiky belief that makes you the obvious choice. You're posting randomly (when you remember), hoping something sticks, wondering why it feels like shouting into the void.

The Authority Audit fixes that. Properly.

________________

What You Actually Get (No Fluff, Just Frameworks)

This isn't some generic "post more consistently!" nonsense.

This is a 25-page strategic blueprint that turns your LinkedIn profile into a revenue engine within 90 days.

Here's everything inside:

What's Actually Holding You Back (The Bit Nobody Tells You)

Your Current Strengths Assessment

• The expertise you're sitting on but not using properly
• The proof points you've got but aren't shouting about
• The positioning advantages you're ignoring completely

Critical Gaps Bleeding Revenue

• Why your current positioning attracts bargain-hunters instead of premium clients
• The missing authority markers that separate contractors from thought leaders (and why you look like the former)
• Where your content strategy is leaving actual money on the table

Audience Psychology Blueprints (Who You're Really Talking To)

3 Complete Persona Profiles with diary-entry depth insight into:

• What keeps your ideal clients awake at 2 am (and it's not what you think)
• The emotional triggers that drive buying decisions (fear beats aspiration every time)
• The exact language patterns that resonate with them (so you stop sounding like everyone else)
• Their preferred content formats and tone expectations (what they'll actually read vs what they'll scroll past)

Direct-Response Rewrites showing you exactly how to speak to each persona in copy that converts, not just "engages."

Your Voice Architecture (Because Cookie-Cutter Content Is Rubbish)

Systematic Voice Analysis, including:

• Your distinctive communication patterns and signature phrases (the things you say that nobody else does)
• Tone, pacing, and energy characteristics (how you actually sound vs how you think you should sound)
• "Do This / Don't Do This" guidelines for maintaining authenticity at scale
• Voice samples showing you exactly how to replicate yourself without sounding like a corporate robot

Your Content Engine (So You Stop Staring at Blank Screens)

32-Piece Content Matrix giving you:

• 4 content pillars that build your authority without making you sound like everyone else
• 8 content types mapped across your expertise areas
• Ready-to-execute topic ideas you can post tomorrow
• No more "what the hell should I write about?" panic at 9 pm Sunday night

The 30-Day LinkedIn Authority Roadmap

• Day-by-day implementation plan (so you're never wondering "what do I do next?")
• Specific tasks with realistic time estimates (not "spend 4 hours creating content" bollocks)
• Profile optimisation templates (copy-paste, adjust, done)
• Engagement frameworks that don't require you to quit your actual job
• Expected outcomes at each milestone (so you know if it's working)

Offer Repositioning (Because You're Undercharging)

From Service Provider to Strategic Partner

• Tiered offering structure (£3K-£8K monthly retainers: yes, really)
• Pricing positioned for serious clients, not time-wasters who "need to think about it"
• How to command fees that actually match what you know

The Technical Stuff That Actually Works

Business Systems Integration

• Email sequence architecture (so leads don't go cold)
• Lead magnet strategies (that aren't "download my PDF")
• CRM organisation frameworks
• AI integration for content efficiency (without making you sound like ChatGPT threw up on your keyboard)

Measurement Protocols

• Metrics that actually matter (not vanity numbers that make you feel good but earn nothing)
• Monthly review questions
• When to double down vs when to pivot
• When to quit something that isn't working (most people wait 6 months too long)

Implementation Checklist & Quick Wins

3 Actions You Can Take Today that show immediate results.

Complete Final Checklist covering every element from profile optimisation to metrics tracking.

________________

This Works. Here's the Proof:

293% average impression increases within 60 days for clients who actually do the work.

£45K consulting deals generated from single carousel series following the strategy (not magic, just systematic visibility).

£2,500 → £5,000 monthly retainer increases for fractional executives who stopped underselling themselves and repositioned using the audit.

Clients landing from cold DMs because their systematic presence did the selling before they even spoke.

________________

Who This Is For (And Who It Absolutely Isn't)

You already know your stuff. That's not what's broken.

You're an ideal fit if:

B2B SaaS Founders

Who need to raise funding, attract top talent, or generate an inbound pipeline, but you're spending 60+ hours weekly building the actual product with precisely zero hours left for "building your personal brand."

Service-Based Business Owners

Stuck in feast-or-famine cycles, completely dependent on referrals, watching less-experienced competitors win clients through better marketing, whilst you're having panic attacks between projects, wondering where next month's revenue is coming from.

Fractional Executives & Consultants

Who escaped corporate to build something independent but your LinkedIn profile still screams "hire me for a permanent role" and you need to command £5K+ monthly retainers instead of the £2,500 you're currently charging because you don't look established enough.

Established Professionals

Who have the expertise, the results, the credibility but are entirely invisible to the 90% of potential clients actively searching LinkedIn for exactly what you offer right now.

You're NOT a fit if:

• You want a quick fix or magic bullet, but this requires actual implementation, not just reading
• You're not genuinely excellent at what you do (positioning can't fix fundamental skill gaps, sorry)
• You're comfortable with commodity pricing and random referrals (if it ain't broke, don't fix it)
• You think LinkedIn is "just social media" and not a revenue engine (you're wrong, but I can't help you if you believe that)
• You need results this week (authority building takes 90 days minimum anyone promising faster is lying)

Investment & What Actually Happens

The Authority Audit: £1,997

Here's exactly what happens after you commit (no mystery, no surprises):

Step 1: Deep Research (Week 1) I audit your current LinkedIn presence, analyse your market positioning, research your ideal client psychology, and map your competitive landscape. Properly. Not the surface-level "you should post more!" bollocks.

Step 2: Voice Archaeology (Week 1-2) If you've got existing content, writing samples, or recorded calls, I reverse-engineer your authentic communication patterns. If not, we extract it through structured conversation. Either way, we document how you actually sound, not how you think you should sound.

Step 3: Strategic Blueprint Creation (Weeks 2-3) I build your comprehensive 25-page authority roadmap with personalised frameworks, content matrices, and day-by-day implementation plans. Everything bespoke to your market, your voice, your positioning.

Step 4: Delivery & Strategy Call (Week 3) You receive the full audit document plus a 60-minute strategy call where we walk through implementation priorities and I answer every question you've got. Nothing left ambiguous.

Timeline: 3 weeks from commitment to delivery.

________________

The Real Question (The One You're Actually Asking Yourself)

You can keep doing what you're doing. Post when you remember. Hoping referrals come through. Watching competitors build authority whilst you stay invisible. Leaving £50K+ on the table annually because nobody knows you exist.

Or you can spend three weeks getting absolute clarity on:

• Exactly what to say (the spiky belief that makes you different)
• Exactly who to say it to (not "busy founders", your actual ideal client)
• Exactly how to show up consistently (without becoming a full-time content creator)
• Exactly what content converts browsers into buyers (not engagement, conversion)

The authority you build in the next 90 days will compound for years to come.

Or it won't, because you'll still be doing what you're doing now.

Your choice.

________________

Decision-Making Bullets: Stop Pretending You Don't Know What You Need

✅ Book the Authority Audit if:

• Your expertise massively exceeds your visibility Clients tell you you're brilliant, but nobody else knows you exist
• You're sick of feast-or-famine revenue Want a predictable inbound pipeline instead of crossing your fingers for referrals every month
• You know you should be creating content But don't have 18 months to figure it out through expensive trial and error
• You're competing on price instead of authority Want to charge what you're actually worth instead of what the market will grudgingly pay
• You're stuck on what to say Have insights but can't articulate the one spiky belief that differentiates you from the fifty other people doing roughly what you do
• You've tried posting but nothing lands Getting 14 likes and seriously questioning if this LinkedIn thing even works
• You need systematic frameworks not vague advice Want day-by-day roadmap, not theoretical "just add value!" platitudes
• You're ready to invest in building real authority Understand this pays back for years, not just this quarter
• You value your time Three weeks of focused strategy beats 18 months of guessing and hoping
• You're committed to actually doing the work Will execute the plan, not just read it and file it away with good intentions

❌ Don't book if:

• You want someone to do it all for you This is the blueprint; execution is yours (hire me for done-for-you after if there's a fit, but the audit isn't ghostwriting)
• You're looking for cheap/quick wins This is strategic positioning work, not "10 growth hacks that actually work!" rubbish
• You're not actually excellent at your work Can't position mediocre expertise as authority, and I won't try
• You won't implement the recommendations Audit without action is £2K shelf decoration for your Google Drive
• You don't see LinkedIn as a revenue channel If you genuinely think it's just "social media for professionals," you're not ready
• You're happy with current client flow If your pipeline is predictable and your fees are where you want them, you don't need this
• You want validation not real feedback I'll tell you what's broken, not just what's working. If that offends you, we're not a fit.
• You need results this week Authority building takes 90 days minimum. Anyone promising faster is lying to you.
• You're not willing to show up consistently Sporadic posting kills momentum; this requires commitment to systematic presence
• You're allergic to direct feedback I don't sugar-coat gaps; I tell you exactly what's costing you revenue and why

________________

Ready to Stop Being Invisible?

The founders closing deals right now aren't smarter than you. They're just more visible. That's it.

Click Buy to secure your spot or if you want chat..

DM me "AUDIT" on LinkedIn or email sarra@theghost.rocks

Let's fix this properly.

The Authority Audit is limited to 4 clients per month to ensure each receives comprehensive research and personalised strategy.

________________

Still Deciding? Here's What's Actually At Stake:

What happens if you don't fix your LinkedIn presence:

In 6 months, you'll still be:

• Dependent on referrals that might (will) dry up
• Watching competitors land opportunities you're better qualified for
• Charging fees below what your expertise is worth
• Explaining why your LinkedIn looks sparse when prospects research you (awkward)
• Losing deals to people who "show up" more consistently (even though they're not as good as you)
• Wondering why business development feels so bloody hard when you're this experienced

What happens if you actually invest in this audit:

In 6 months, you'll likely be:

• Getting inbound DMs from ideal clients who've seen your content and are already half-sold
• Commanding proper fees because you're recognised as the authority (not just "another consultant")
• Closing deals faster because prospects are pre-convinced you know what you're doing
• Building a body of work that attracts opportunities whilst you sleep (actual passive pipeline)
• Systematically visible in your market without becoming a full-time content creator (still running your actual business)
• Looking back wondering why the hell you waited so long to fix something this fixable

The gap between those two futures?

Three weeks and £1,997.

Not exactly a difficult decision, is it?

Book your Authority Audit

________________

FAQ (The Questions You're Actually Thinking)

"Can't I just figure this out myself?"

You could. It'll take 12-18 months of trial and error, watching what works, adjusting constantly, potentially damaging your positioning with inconsistent messaging, and probably giving up halfway through because you can't tell if it's working or not.

Or you get 20 years of my marketing expertise, proven frameworks that work, and a systematic approach in three weeks.

Your call. (But we both know which one makes more sense.)

"What if I don't have time to implement everything?"

The audit includes quick wins you can execute in days plus long-term strategy you can roll out over months. You don't have to do everything immediately. Most clients see results just from the profile work and first month's content plan. The rest you layer in when you've got capacity.

"Is this just generic templates I could find on Google?"

Absolutely not. Every audit is researched specifically for your market, your positioning, your voice, and your actual ideal clients. The persona diaries are based on real buyer psychology research for your sector. The content matrix is built around your expertise areas. This is bespoke strategy, not fill-in-the-blank templates you could screenshot from someone's LinkedIn post.

"What if I'm barely on LinkedIn right now?"

Even better. You get to build it right from the start instead of undoing bad habits and salvaging a half-arsed profile. The audit gives you the foundation to show up strategically from day one.

"Do you offer done-for-you content creation?"

Yes, but separately. Many audit clients implement themselves. Others hire me for ongoing ghostwriting and content execution after they've got the strategy. We can discuss that during your strategy call if there's mutual fit, but the audit stands alone whether you work with me further or not.

"What if my market is too niche?"

Niche is good. Specific positioning converts better than generic "I help everyone with everything!" bollocks. I've worked with leadership development consultants, business coaches, fractional executives, SaaS founders, and service business owners across dozens of sectors. If you have genuine expertise and ideal clients exist somewhere, we can position you. If your market genuinely doesn't use LinkedIn, I'll tell you that in our first conversation and save you the money.

"How is this different from other LinkedIn audits?"

Most LinkedIn audits tell you to "post more consistently" and "add value." (Cheers for that groundbreaking insight.) This audit gives you the exact psychological frameworks, proven content structures, systematic engagement strategies, and complete day-by-day implementation roadmap. It's not surface-level tips. It's comprehensive authority architecture.

"What if I'm not sure I'm ready?"

Then you're probably not. This works for people who know they need to fix their LinkedIn presence and are committed to doing the actual work. If you're still in "maybe I should think about this someday" mode, bookmark this page and come back when the pain of staying invisible exceeds the comfort of procrastinating. I'll still be here. Your competitors will be further ahead.

Buy now to secure your spot.

Let's build your authority engine. Properly.

— Sarra

The Ghost Method

Professional Ghostwriter & LinkedIn Voice Strategist

20+ Years Marketing Expertise · Authority Architecture · Conversion-Focused Content

________________

PS: The Authority Audit is limited to 4 clients monthly to ensure each gets comprehensive research and personalised strategy. If you're reading this and thinking "I'll do it next month," next month I'll be booked.

Don't be that person.